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| MARKETING ADVANTAGE |
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How the Laughlin Tanner Group Is Elevating Sarasota's Luxury Real Estate
Architecture makes it newsworthy...storytelling makes it unforgettable |
When a property like Lunara captures national attention -- with features in Mansion Global, Robb Report, MSN.com, Tampa Bay Business Journal, Sarasota Herald-Tribune, and The Observer -- it's not by accident. Behind the scenes is the strategic force of the Laughlin Tanner Group and Premier Sotheby's International Realty.
Under the direction of the Laughlin Tanner Group, Lunara's story unfolded through emotive, carefully composed imagery and the narrative craft of the group's in-house marketing team. Amplified by Premier Sotheby's International Realty's media relations division, the campaign extended far beyond local media, showcasing the property with the precision, sophistication, and authority that define the Sotheby's name.
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| NEW DEVELOPMENT |
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Mira Mar Residences
A landmark revivial for downtown Sarasota |
A century after sparking Sarasota's first real estate boom, the Mira Mar block on Palm Avenue is set for a new chapter. Seaward Development has secured city approval to restore the historic building and add two 18-story residential towers, creating a renewed downtown landmark. Restoration begins later this year, with completion projected for 2028.
The new towers will include 70 residences from 3,000 to 6,000 square feet, starting at $3.835 million, with penthouses from $10.45 million.
If you're exploring downtown living, second-home options, or pre-construction opportunities, contact me for more information or to make a reservation. |
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| REAL ESTATE TRENDS |
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Why Real Estate Buyers Are Turning to New Construction This Year
Builders are offering incentives to help move inventory |
Builders are fueling this year's housing momentum with strong incentives that make new construction increasingly appealing. With inventory at multi-year highs, many are offering mortgage rate buydowns, price reductions, and closing-cost assistance, motivating buyers and moving inventory. Nearly 60% of new-home communities now feature such perks, with analysts reporting average price cuts of 13% from peak values. The result: new-home sales have reached their highest levels in more than two years.
Statewide, Florida's new-home inventory has climbed sharply to more than 127,000 units, up 24.5% over 2024 and representing about 16.4% of active listings. In Sarasota, luxury buyers have 302 new-construction listings priced above $1 million, accounting for 18% of the area's active luxury market.
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| NEW LISTINGS |
These listings are new to market or will be coming
on the market in the near future. Contact me
for more information or exclusive personalized showings. |
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SAPPHIRE SHORES
388 South Shore Drive
5BR/4.5BA/7,428SF| $18,950,000
Rooted in the heritage of place that defines historic Sapphire Shores i, Lunara transforms state-of-the-art materials from around the world through the enduring craft of local artisans. The residence reveals itself with dramatic geometry and floating planes. Every angle captures the shimmer of water, every surface plays with light, and every room welcomes you into a life surrounded by beauty. Quintessentially Sarasota, Lunara commands the city's best views with sweeping panoramas of Sarasota Bay, the downtown skyline, and the landmark Ringling Bridge. In Lunara, architecture becomes lifestyle, and lifestyle becomes sanctuary. This is a home that does not merely impress, it endures.
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COMING SOON: OYSTER BAY LANDINGS
1401 Kenilworth Street
0.34 Acre| 4BR/3.5BA/4,014SF | $7,950,000
Fabulous new construction modern residence in the only gated community in Oyster Bay Estates. Additional parcel to the west may be purchased separately for a truly exclusive and private estate property.
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 GRANADA PARK
4BR/3BA/2,813SF
$1,595,000 |
 LONGBOAT KEY
2BR/2BA/1,460SF
$1,345,000 |
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 ANNA MARIA SOUND
3BR/2BA/1,615SF
$780,000 |
 ARLINGTON PARK
3BR/2BA/1,586SF
$699,999 |
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| RECENT SALES |
| Our recent sales demonstrate the value we consistently create for our clients. |
 ARLINGTON PARK
$2,020,000 |
 LONGBOAT KEY
$1,695,000 |
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 SIESTA KEY
$1,000,000 |
 ARLINGTON PARK
$735,000 |
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| SELLING TIPS |
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Downsizing Without Debt
How more homeowners are buying
their next house in cash |
A growing number of homeowners are unlocking a new kind of freedom: living mortgage-free. According to a recent ResiClub analysis of Census data, more than 40% of U.S. owner-occupied homes are now owned outright, an all-time high. For many, especially Baby Boomers who've built up significant equity, that means powerful buying potential for the next chapter.
By selling an existing home and purchasing the next one in cash, downsizers are discovering the benefits of no monthly payments, less financial stress, and greater flexibility. With all-cash purchases rising nationwide, many are finding that downsizing isn't about downgrading -- it's about upgrading quality of life and enjoying retirement. |
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